In the Research and Theory track, students learn the concepts and skills needed for satisfying life-long careers in media and communication research. The customizable on-campus thesis option focuses on research and theory in communication, including courses in the areas of advertising; journalism; international and intercultural communication; and media production, management and technology.

Students are required to take courses that focus on research, theory, ethics, and academic writing, leading to a master’s thesis as the capstone. This option is appropriate for students wishing to pursue careers in research or a Ph.D. A project in lieu of thesis option is available for some areas. However, students whose primary goal is a skills-focused media industry career should carefully consider whether the professional master’s program is a better fit.

Admission Information

Admissions is for fall only. For admissions information and application materials, contact gradapps@jou.ufl.edu.

For information about the customizable curriculum and program requirements, contact Dr. Amy Jo Coffey.

Degree Plan

MAMC: Customizable Research and Theory – Thesis

Tuition

Tuition and fees are determined by the University of Florida and posted here.