Yufan Sunny Qin

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization. The findings by University of Florida College of Journalism and Communications (UFCJC) alumnus Yufan Sunny Qin,…

A new study has found that diversity communication and cultural intelligence have a positive relationship with employee engagement directly and indirectly in an inclusive climate. The findings by Linjuan Rita Men, University of Florida College of Journalism and Communications  Public Relations professor and director of Internal Communication Research, Yufan Sunny…

Linjuan Rita Men, University of Florida College of Journalism and Communications (UFCJC) Public Relations professor and director of Internal Communication Research, Won-Ki Moon, Advertising assistant professor, and Haoran “Chris” Chu, Public Relations assistant professor, and doctoral student Jie Jin, are the recipients of four of the 19 2023 Page/Johnson Legacy…

COVID-19 changed everything, including how companies approach business—specifically, the importance of leading with purpose. The pandemic furthered this discourse by showcasing how, in times of crisis, organizational success can become more dependent upon the company’s ability to bring people together for social good, beyond making a profit. Purpose-driven organizations can…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust during times of change. UFCJC doctoral students Yufan “Sunny” Qin, Alexis Bajalia Fitzsimmons and…

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…

Social media began as a way to connect with friends and family, but in recent years, it has also become a lucrative business tool. Social media can be a convenient, affordable and interactive way for companies and public relations practitioners to deliver organization-related messages in real time, communicate with their…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). The papers will be presented at the virtual 2021 AEJMC conference from Aug. 4-7.…