University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…
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AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. They can deliver real-time answers and actions to queries, automate purchasing processes, and personalize customer service. But how human-like should chatbots be when promoting products and services to consumers? University…
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A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, Grand Valley State University Assistant Professor Jin Chen and Penn State University Professor…
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University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen has been named chair of the Advertising Department, after serving as interim chair since last November. During her tenure as interim chair, the department hired three new faculty members, Hyesoo Chang, Yuan Sun and Jinping Wang. It…
Read moreAssistant Professor, Advertising Department Read Yuan Sun’s hiring announcement. What are you teaching in fall 2023? I will be teaching Principles of Advertising in fall 2023. What is your area of expertise? My expertise lies in studying the psychological effects of new media technology. Specifically, I focus on human-artificial intelligence…
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The University of Florida College of Journalism and Communications today announced that Yuan Sun will be joining the College in fall 2023 as an assistant professor in the Department of Advertising. Yuan Sun is currently a Ph.D. candidate at Pennsylvania State University’s Donald P. Bellisario College of Communications and lab…
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