Yu-Hao Lee Archives - UF College of Journalism and Communications

Yu-Hao Lee

Study: Virtual Reality-Induced Awe Can Motivate People to Improve Themselves

Friday March 22, 2024

A new study has found that virtual reality-induced awe, either supernatural or natural, can motivate people to improve themselves. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, and Taiwan National Chengchi University scholars Jih-Hsuan Tammy Lin, Ji-Wei Yang and Christine Cook were featured […]

In Game with Yu-Hao Lee

Monday March 18, 2024

Yu-Hao Lee, Associate Professor in the Department of Media Production, Management, and Technology, is featured on the CommuniGator Podcast.

Study: Virtual Influencers are Perceived as Less Effective in Comparison with Human Influencers

Wednesday February 7, 2024

A new study has found that virtual influencers are perceived as less authentic across all product types. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral student Fanjue Liu and UFCJC Media Production, Management and Technology Associate Professor Yu-Hao Lee are featured in “Virtually Authentic: Examining the Match-Up Hypothesis Between Human […]

Yu-Hao Lee Co-Authors Articles on Moral Balancing in Video Games and Virtual Influencers and Gender Identity

Wednesday September 6, 2023

A new study shows that issue congruency may be a factor that determines whether players behave consistently or engage in moral licensing and moral cleansing after committing a moral or immoral behavior in a video game. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology […]

Yu-Hao Lee Named New Center for Public Interest Communications Research Director

Tuesday September 5, 2023

The University of Florida College of Journalism and Communications Center for Public Interest Communications today announced that Yu-Hao Lee, Media Production, Management, and Technology (MPMT) associate professor, has been named the Center’s new research director. Lee has been a frequent collaborator with the Center’s team, including conducting research on the science of storytelling as part […]

Study: “In Real Life” Streaming Can Be A Meaningful Way to Experience Social Presence and Community with Others

Tuesday June 13, 2023

A new study on “In Real Life” (IRL) streaming has found that community identification is associated with different dimensions of social presence derived from the streamers and other viewers. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, and National Taiwan University (NTU) Associate […]

Yu-Hao Lee Named 2023 UF Research Foundation Professor

Wednesday April 19, 2023

Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, was named a 2023 University of Florida Research Foundation (UFRF) Professor. UFRF Professors are faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in their […]

Yu-Hao Lee Receives Meta AR/VR Asia Pacific Region Grant

Tuesday October 4, 2022

Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, has received a 2022 Meta AR/VR Policy Research Asia Pacific Region grant for the research proposal “Safety and Boundary in a Shared Metaverse – A Cross-Cultural Investigation.” Lee and Jih Hsuan Lin from National Chengchi University in Taiwan […]

Study: Using Video Games Can Assist in Coping with Unemployment and Restoring Wellbeing

Wednesday May 18, 2022

Unemployment can have devastating effects on people’s psychological and social wellbeing. According to a new study, using emotion-focused video games can have a positive impact on unemployed workers’ wellbeing and reemployment. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, and doctoral student Mo […]

Sri Kalyanaraman, Yu-Hao Lee and CJC Alum Co-Author Article on Building Empathy in 360 Video

Monday August 30, 2021

Sri Kalyanaraman, University of Florida College of Journalism and Communications Journalism professor, Media Production, Management, and Technology Associate Professor Yu-Hao Lee and Daniel Pimentel, Ph.D. 2020, are the co-authors of “Voices of the Unsung: The Role of Social Presence and Interactivity n Building Empathy in 360 Video” published in New Media and Society on Aug. […]

Yu-Hao Lee and Two CJC Doctoral Students Receive Top Faculty Research Paper Award in 2021 AEJMC Competition

Tuesday May 18, 2021

Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, and two CJC doctoral students won first place in the Gene Burd Top Faculty Research Paper Competition from the Association for Education in Journalism and Mass Communication (AEJMC) Communication Technology Division. Lee, Fanjue Liu and Mo Chen are the authors of “’Who […]

Kun Xu Named 2020-2021 UF Global Fellow

Friday December 11, 2020

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, has been named a 2020-2021 UF Global Fellow by the UF International Center and the Office of Global Research. As a fellow, Xu will conduct a study of how users’ feedback, social groups, and their cultural backgrounds affect developers’ […]

Yu-Hao Lee Co-Authors Article on Video Streamers and the Effect of Mental Health Disclosures on Their Viewers

Monday August 31, 2020

Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, is the co-author of “How Video Streamers’ Mental Health Disclosures Affect Viewers’ Risk Preparations” published in Health Communication on Aug. 26. Lee, Chien Wen Yuan and Donghee Yvette Wohn examined how exposure to an online streamers’ depression disclosures affected the viewers perceptions […]

Yu-Hao Lee Co-Authors Article on Social Cognitive Theory and Visible Group Size

Wednesday July 29, 2020

Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, is the co-author of “The More the Merrier? The Effects of System-Aggregated Group Size Information on User’s Efficacy and Intention to Participate in Collective Actions” published in Internet Research on July 21. In the article, Lee and Carlin Littles focus on social […]

Four CJC Faculty Receive Promotions

Tuesday June 23, 2020

Four University of Florida College of Journalism and Communications faculty, Carma Bylund, Yu-Hao Lee, Matt Sheehan and Tim Sorel, have recently been promoted and two were granted tenure. Bylund was granted tenure and is now a full professor in the Public Relations Department. She is also an associate professor in the Division of Hematology & […]