Yoo Jin Chung

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index” at the Research Into Action webinar on Aug. 26. The event is…

The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an epidemic. While vaping may be beneficial for reducing the consumption of traditional cigarettes, research suggests that this practice can negatively affect academic…

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela Mu and University of West Florida Assistant Professor Heather Riddell are the co-authors of “Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using…

Ah Ram Lee, Ph.D. 2019, University of Florida College of Journalism and Communications (UFCJC) alumna, is the lead author of “The Role of Psychological Proximity and Social Ties Influence in Promoting a Social Media Recycling Campaign” published in the Journal of Environmental Communication on Nov. 14. Lee and co-authors UFCJC…

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received The Differences’ Research Grant in recognition of the top research paper, “Consumer Socialization Through Social Media: Antecedents of Consumer Acceptance of Native Advertising on Social Networking Sites,” presented at the Global Colloquium organized by the Korean…