Yang Feng

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…

We’ve all heard the old rhetorical question about our friends and jumping off of bridges, but here’s a new one for the era of social media: if all of your friends followed influencers on Instagram, would you follow them too? Probably, as it turns out. Influencers – individuals who “cultivate…

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant…

Despite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video sharing. And it is the one that continues to attract the highest number of advertisers Unlike traditional advertising that broadcast messages to consumers without feedback, advertising in the digital age…

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC…

A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence, and Southern Methodist University Assistant Professor Quan Xie…

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), is the author of “Blending Theory and Practice: Igniting Curiosity and Enhancing Learning in Social Media Advertising Analytics Through Cutting-Edge Tools” published in the American Academy of Advertising September 2023 newsletter. Feng…

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR). The mission of JAR is to act as the research and development vehicle for…

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence (AI), have been named to the Journal of Advertising Editorial Review Board. Fernandes is an expert in the uses and effects of negative information in persuasive…

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

Advertising Associate Professor in Artificial Intelligence, Consortium on Trust in Media and Technology What are you teaching this semester? Social Media Analytics & Strategy, which covers how to use the programming language Python to perform strategic social media advertising research. What is your area of expertise? Advertising effect and the…