Study: Influencers Can Lead Consumers to Participate in Higher-Level Brand-Related Activities
Monday September 19, 2022
A new study has revealed that consumers’ personal and social identification are related to their favorite influencers, and the brands endorsed by these influencers lead consumers to participate in higher-level brand-related activities. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, doctoral student Xiaofan Wei and a […]
