A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers…
Read more Posted: October 11, 2022
The University of Florida College of Journalism and Communications today announced that Won-Ki Moon will be joining the faculty in fall 2022 as an assistant professor in the Department of Advertising. Moon currently is a graduate researcher at the Center for Media Engagement in the Moody College of Communication at…
Read more Posted: March 2, 2022