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Won-Ki Moon

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Study: Virtual Humans Can Be Used as Pro-Social Campaign Endorsers

Monday January 29, 2024

A new study has revealed the innate ability of virtual humans within video content to persuade humans to engage in stopping misinformation and seeking scientific information about climate change. The findings by Won Ki-Moon, University of Florida College of Journalism and Communications Advertising assistant professor, University of Texas at Austin (UT) doctoral student Yong Whi […]
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Study: Political Fandom Can Moderate the Effect of Partisanship on Biased Information Seeking and Sharing

Tuesday November 21, 2023

A new study has found that political fandom moderates the effects of partisanship on biased information seeking and sharing. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and Soobyn Lee from Incheon National University in Korea are featured in “Who Seeks and Shares Misinformation About Politicians? Focusing […]
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Study: AI and Crowdsourcing Labels Can Minimize Biases in the Fact-Checking Process

Monday September 18, 2023

A new study has found that artificial intelligence (AI) and crowdsourcing labels can minimize biased perspectives in fact-checking processes. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and Northeastern University Journalism Assistant Professor Muojong Chung were featured in “AI as an Apolitical Referee: Using Alternative Sources to […]
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UFCJC Faculty, Doctoral Student and Alumna Receive 2023 Page/Johnson Legacy Scholar Research Grants

Thursday April 20, 2023

Linjuan Rita Men, University of Florida College of Journalism and Communications (UFCJC) Public Relations professor and director of Internal Communication Research, Won-Ki Moon, Advertising assistant professor, and Haoran “Chris” Chu, Public Relations assistant professor, and doctoral student Jie Jin, are the recipients of four of the 19 2023 Page/Johnson Legacy Scholar Grants. The 2023 grants […]
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Won-Ki Moon is the Co-Recipient of a 2023 KACA-KOICE Research Grant

Tuesday March 21, 2023

Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and Jiyoung Lee, an assistant professor at Sungkyunkwan University in South Korea, are the co-recipients of a 2023 Korean American Communication Association (KACA)-Korean Foundation for International Cultural Exchange (KOFICE) Research Grant for their study “Virtual Influencers for Promoting K-Contents: Focusing on the […]
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Kim Walsh-Childers, Won-Ki Moon and Eric Cooks to Serve on Panel Focusing on Mass Media Effects on Health

Tuesday October 18, 2022

University of Florida College of Journalism and Communications (UFCJC) Journalism Professor Kim Walsh-Childers, UFCJC Advertising Assistant Professor Won-Ki Moon and Eric Cooks, STEM Translational Communications Center communication scientist, will be panelists for “Mass Media Effects on Health” at Turlington Hall on the UF campus on Nov. 1 at 6 p.m. The goal of the panel, […]
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Study: AI Systems That Are Perceived to Be Helpful Lower User Frustration and Improve Trust

Tuesday October 11, 2022

A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers are featured in “When the […]
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Won-Ki Moon to Join CJC as an Assistant Professor in Advertising

Wednesday March 2, 2022

The University of Florida College of Journalism and Communications today announced that Won-Ki Moon will be joining the faculty in fall 2022 as an assistant professor in the Department of Advertising. Moon currently is a graduate researcher at the Center for Media Engagement in the Moody College of Communication at the University of Texas at […]