Study: Virtual Humans Can Be Used as Pro-Social Campaign Endorsers
Monday January 29, 2024
A new study has revealed the innate ability of virtual humans within video content to persuade humans to engage in stopping misinformation and seeking scientific information about climate change. The findings by Won Ki-Moon, University of Florida College of Journalism and Communications Advertising assistant professor, University of Texas at Austin (UT) doctoral student Yong Whi […]