Trust

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. Existing research suggests that this divide could be engendered in part because certain segments of the population rely heavily on partisan media outlets as a source of news. University of Florida…

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? It is well documented through “negativity bias” research that negative information is weighted greater than positive information, whether it be judging others facial expressions or recalling…

This story, written by Alisson Clark, originally appeared in UF News on June 10, 2021. Illustration by Allie Schutt. When a fictional female journalist appears on screen, chances are she’s about to sleep with one of her sources. It’s a trope that infuriates actual women in news media — and…

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

Jasmine McNealy, University of Florida College of Journalism and Communications (UFCJC) Associate Director of the Marion B. Brechner First Amendment Project and Telecommunication Associate Professor, was interviewed on Sept. 16, 2020 about her research on data trusts for the Consortium on Trust in Media and Technology. She also discussed equitable…

University of Florida College of Journalism and Communications (UFCJC) Assistant Professor Frank Waddell, was interviewed on Sept. 10, 2020 by UFCJC Executive Director of External Relations Randy Bennett about his research on trust in news and his work with the Consortium on Trust in Media and Technology. Below the video…

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to…

The practice of journalism faces a myriad of challenges, including a continual stream of complaints about the credibility of today’s news. The advent of “fake news” has tarnished the longstanding trust and transparency considered the foundation of journalism. To combat this trend, University of Florida College of Journalism and Communications…

University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, Transparency, Trust, a new public relations textbook recently published by Oxford University Press. The book, which seamlessly integrates foundational public relations principles with “technical and cultural…

By Lauren Griffin Much has been made about the predictable partisan split between presidential candidates Hillary Clinton and Donald Trump on issues of science and public policy. But what about their supporters? Can Americans really be that far apart in terms of science? That liberals and conservatives have different opinions toward science is taken…