The Agency

By his 20th birthday, Merrett Fay had traveled to and photographed over 22 countries. Self-taught, he has a knack for capturing the moment wherever he may be. Fay, a University of Florida College of Journalism and Communications Innovation Academy Advertising sophomore, discovered his talent and passion for photography at the…

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and students who develop client campaigns with a millennial focus. Leslie has 35 years of experience as a teacher, advisor and mentor to students,…

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations agencies across the country to strategize and implement research-inspired creative assignments designed to help…

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic communication firm led by seasoned professionals and staffed by students. Harrison comes to The Agency from UF University Relations where he has…

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released by the Florida Department of Citrus.

Digital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More than half of young adults who prefer traditional news sites said they were “very informed,” a rating chosen…

Under streamers of colored flags, a crowd of faculty, staff, alumni, students and guests gathered Tuesday morning to attend the official dedication ceremony of The Agency. After months of preparation, the University of Florida College of Journalism and Communications is proud to announce the opening of its newly created full-service…

New Agency is Led by Professionals, Staffed by Students and Inspired by Faculty GAINESVILLE, Fla. (Feb. 24, 2015) – The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. The…

The University of Florida College of Journalism and Communications has named Andy Hopson, a seasoned professional with more than 30 years of agency experience, as the Executive Director of its new Strategic Communication Agency, Dean Diane McFarlin announced today.  He will join the College in mid-July. Hopson has played key…