The Agency

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand Bowl,” a collaboration between The Agency at the University of Florida and the Atlas Lab, both housed at the University of…

By Michelle Holder, B.S. Journalism 2022 When walking into the UF Bookstore at the Reitz Union, next to the Lululemon Gator apparel and the usual UF merchandise, a new collection stands out. From “Vamos Gators” t-shirts to the “Communidad” hat, the new Gators Unidos collection represents the University of Florida’s…

The Agency at the University of Florida College of Journalism and Communications (UFCJC) is the recipient of 2022 UF Career Influencer Award in the UF On-Campus Student Employment category. The awards celebrate the collaboration and innovation of those who have had an exceptional impact on a student’s career development and…

Natalie Asorey, University of Florida College of Journalism and Communications Public Relations Lecturer and Associate Director for Student Engagement at The Agency, has been selected as one of the 2021 PRNEWS Top Women in PR Rising Stars. Asorey is part of a prestigious group of 25 “Rising Stars” comprised of…

The Center for Public Interest Communications and The Agency , located in the University of Florida College of Journalism and Communications, on Feb. 26 conducted a virtual presentation, “Healthy Gainesville: Research Finding and Strategic Recommendations,” for the National League of Cities University Communities Council meeting on their mask-wearing campaign collaboration…

Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, Telecommunication senior Sammie Green and Stephanie Strickland, B.S. Telecommunication 2020, were quoted in “UF Student Marketing Plan Encourages Masks in Bars to Stave Off COVID” published in The Gainesville Sun on Jan. 29. The…

The Agency, the University of Florida College of Journalism and Communications strategic communication agency, announced a new leadership team to enhance immersion opportunities and experiences for students. The Agency, led by professionals and staffed by students, provides real-world experience for advertising and public relations students working with major regional and…

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the College’s strategic communication agency staffed by students under the guidance of a team of professionals and faculty. Burman is co-founder of BlueHive, a…

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three University of Florida College of Journalism and Communications advertising students, senior Nala Velez and juniors…

The Agency at the University of Florida College of Journalism and Communications (UFCJC), UFCJC Ad Society and the UF chapter of the Public Relations Student Society of American (UF PRSSA), partnered to create the first-ever Brand Bowl during the Super Bowl on Feb. 3. The Brand Bowl was designed to…

Graham Olney, University of Florida College of Journalism and Communications Advertising senior, is the author of “When You Chase a Dream and Catch It… Now What?” published on Medium on July 27. Olney served as a summer 2017 corporate intern working with Publicis Health CEO Nick Colucci in New York.…

The Agency at the University of Florida today announced that Mark Rottensteiner has been appointed Business Development Coordinator. Rottensteiner will be responsible for creating business opportunities and cultivating relationships. A 2018 Public Relations graduate from the University of Florida College of Journalism and Communications (UFCJC), Rottensteiner has worked at The…