Telecommunication research

In today’s fragmented media marketplace, branded content becomes a good approach for companies to engage with their audiences. Yet there appears to be little consensus on the concepts behind branded content or the practice and process of branded content itself. A team of UF College of Journalism and Communications (UFCJC)…

People think that they make decisions based on rationally analyzed choices, but research shows that people frequently make decisions based on irrelevant information due to unconscious cognitive biases. How can people avoid relying on cognitive shortcuts that leave them vulnerable to making poor choices? New research suggests they might want…