Taylor Wen

Robyn Goodman, University of Florida College of Journalism and Communications (UFCJC) Advertising Department chair and associate professor, has been elected treasurer of the American Academy of Advertising (AAA) for 2022-2024. Goodman will join the executive committee, which includes Debbie Treise, UFCJC Advertising professor and current AAA executive director, and Taylor…

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received the Mary Alice Shaver Promising Professor Award from the American Academy of Advertising at the annual AAA conference in Boston. The award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching…

March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising  Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract:  A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…

The Conversation on September 14, 2015 published, “How advertising research explains Donald Trump’s profound appeal” an article by Advertising professor Jon Morris and Ph.D. candidate Taylor Wen. The article was discussed on the September 17, 2015 edition of the Research Business DAILY Report (RBDR).