Sylvia Chan-Olmsted

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor, was one of the recipients of the Best Paper Award in the Marketing Research Track at the American Marketing Association annual conference. The paper, “Next Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with Wearable Sensor Data” is…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and director of Media Consumer Research, recently visited the University of Navarra in Spain to collaborate with faculty and to present “Media Seek ‘Emotional Engagement’ of Audiences.” Her presentation featured current trends in the media industry including a…

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

  Sports make up an enormous amount of global media consumption and are deeply ingrained in our lives. Modern technology now goes beyond the game; our mobile devices and social media accounts can connect us closer than ever with other sports fans, teams, and even our favorite players. But what…

Two University of Florida College of Journalism and Communications scholars were published in different issues of Journalism & Mass Communication Quarterly in 2016. In March 2016, Clay Calvert, UF CJC director of the Marion B. Brechner First Amendment Project, penned a book review on “Community Newspapers and the Japanese-American Incarceration…

Students are self-aware of the downside of social media and have become more reserved in sharing content, often posting only the content that they are passionate about. That was one of the findings from University of Florida College of Journalism and Communications Telecommunication Professor and Director of Consumer Media Research…

Handbook of Media Branding is a new comprehensive resource for researchers and industry experts offering a critical overview of current issues and achievements in media branding. The authors, UF College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted and three professors from Switzerland, Sweden and Austria, discuss media branding from…

The 11th World Media Economics & Management Conference honored University of Florida Telecommunication Professor Sylvia Chan-Olmsted with its Journal of Media Economics Award of Honor at its conference in Rio de Janeiro in May. The biennial international honor is considered a lifetime achievement award and recognizes significant scholarly contribution and…

Telecommunications Professor Sylvia Chan-Olmsted is the recipient University of Florida Research Foundation Professorship award for the second time in her career. “I really appreciate the university’s recognition on the importance of research and knowledge generation in higher education. I am just grateful for all the research resources and support available…