Sylvia Chan-Olmsted

After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital. To understand this exploding medium, University of Florida College of…

Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms. For example, a 2019 article in Nature reported on a study that showed that an algorithm widely used in U.S. hospitals to allocate health care to patients has…

The concept of “fake news” came to light during the 2016 U.S. presidential election. Since that time, claims of fake news, defined as “fabricated news content that mimics news media content in form but is intentionally and verifiably false with the potential to mislead its audience,” has infiltrated the national…

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “The Development of Video Streaming Industry in Egypt: Examining Its Market Environment and Business Model” published in the Journal of Media Business Studies on Dec. 6. Chan-Olmsted and Rasha…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, and UF College of Engineering Professor My Thai have received a UF Research Artificial Intelligence (AI) Research Catalyst Fund award for their project “Fairness in Information Access…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, has received funding for an international joint project to create a Media Brand Trust Scale (MBTS). The goals of the project are to develop, validate and disseminate a reliable and transnational trust scale…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and doctoral student Sunny Yufan Qin are the authors of “The Effect of News Consumption on Fake News Efficacy” published in the Journal of Applied Journalism & Media Studies on Oct. 29. Chan-Olmsted…

Traditional television and on-demand viewing, such as streaming platforms like YouTube, are often seen as either lean back or lean forward media with different advertising implications. Recent research suggests that rather than treating these two video platforms as either passive (lean-back) or active (lean-forward), marketers should focus on why and…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and CJC doctoral student Rang Wang are the authors of “Understanding Podcast Users: Consumption Motives and Behaviors” published in New Media and Society on Oct. 20. Chan-Olmsted and Wang examined podcast users in…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Fantasy Sport Usage and Multiplatform Sport Media Consumption Behaviors” published in Sport Marketing Quarterly, Vol. 29, Issue 3. Chan-Olmsted and Dae Hee Kwak investigated the role of playing fantasy…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, will serve as a panelist at a virtual European Media Management Association (emma) talk on Oct. 14 at 4 p.m. Central European Time. Chan-Olmsted, John Oliver and Sven-Over Horst will discuss Media Management…