Sylvia Chan-Olmsted

A new study has found that trust is a focal element in determining users’ behavioral intentions.  The findings by Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor, and Sylvia Chan-Olmsted, UFCJC Media Production, Management, and Technology professor and Media Consumer…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will serve as an academic research partner for a Brand Entertainment Measurement Task Force focusing on delivering evidence of the impact and best practices for brand entertainment. CJC alumnus…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is featured in “Like…It’s Alive!,” an episode of the podcast “How Does Tomorrow Sound?” from Podfly posted on Oct. 13. Host Corey Coats interviews Chan-Olmsted, Steven Schlozman, Martin Spinelli,…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and Kun Xu, UFCJC Media Production, Management, and Technology assistant professor in emerging media, have received a $100,000 grant from Meta’s 2022 People’s Expectations & Experiences Digital Privacy…

As popular social media channels expand their platforms as engines of commerce, the presence of influencers on these platforms has increased. As a result, many brands are launching formal partnerships with influencers to drive online engagement and ultimately higher sales. While the potential for social commerce is evident, adoption rates…

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in the German publication “Audio Trends 2022.” According to Chan-Olmsted, “Linear radio has a future if it offers engaging content that has the elements of surprise, relevant…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in “Netflix Loses a Million Subscribers But Stock Rebounds” posted on ktvu.com on July 19. The story focuses on Netflix, the worldwide film and TV show and…

“Five Questions With…” is a series of profiles of CJC graduates and the career paths they chose. Bonnie Katz, B.S. Telecommunication 2018 1. Tell us about your current job. I work at NBCUniversal as a Brand Marketing Manager for NBC News. Our group develops promotional brand campaigns across our various…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will be part of a research partnership to develop a valid and objectively verifiable model for the evaluation of media environment. A team of corporate partners from practice and…

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and master’s student Irene Mayor Sanabria are the authors of “Consumers’ Perception on Artificial Intelligence Applications in Marketing Communication” published…