Sylvia Chan-Olmsted

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, recently  presented insights on the Sustainable Media Management (SuMM) project at the Sustainable Media & Brand Management Symposium hosted by the IU International University of Applied Sciences…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be a presenter at the Sustainable Media & Brand Management Symposium hosted by the IU International University of Applied Sciences in Hamburg, Germany, on Nov. 8-9.…

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. AI can create just about anything you want in moments: it will write a letter, a book, a job application; it will compile digital art or splice together…

A new study has found that consumers can respond favorably to integrating artificial intelligence (AI) into the news production process as long as humans remain in the lead. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UF Computer & Information Science Professor My T. Thai have received a National Science Foundation Grant for $930,000 to support research on “Information Integrity: A User-Centric…

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the 2023 Emerald Literati Awards competition presented by Emerald Publishing. “Consumers’ Perception on…

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) conference being held June 7-9 in Pamplona, Spain. The theme of this year’s conference is “Perspectives on Media Trust.” Chan-Olmsted, Media Production, Management,…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UFCJC doctoral student Anran Luo, will be presenting at the 2023 World Media Economics and Management Conference (WMEMC), May 15-18, in Seoul, South Korea. The theme…

With increasing media digitization, convergence, co-creation and branded content, it is getting difficult to define what a “media” brand is. Today’s abundant content from linear media, tech companies, influencers and others also presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. In fact, timely…

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 24, 2023, Media Production, Management, and Technology Professor and Director of Media Consumer Research Sylvia Chan-Olmsted presented “Developing Impactful Consumer Research: Innovation, Relevancy and Collaboration.”

The term “fake news” and its connotations took hold of the country during Donald Trump’s presidency. Still, the proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?…