Susanna Lee

A new study has found that autonomous sensory meridian response (ASMR)-inspired advertising is considered calmer and more relaxing and can grab participants’ attention to deliver product benefits, a response that television and social media does not always accomplish. ASMR is a term used to describe a tingling, static-like, or goosebumps sensation…

An article by University of Florida College of Journalism and Communications (UFCJC) doctoral student Bhakti Sharma, Advertising Associate Professor Benjamin Johnson,  and alumna Susanna Lee, Ph.D. 2022, was recognized as the “most-read article of 2022” by the American Psychological Association’s (APA) journal Technology, Mind, & Behavior. “The Dark at the…

Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency.   Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management,…

Research by Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and doctoral students Bhakti Sharma and Susanna Lee was featured in “Doomscrolling: What It Is and How to Stop” published on builtin.com on July 12. Doomscrolling describes the act of compulsively scrolling through a…

This article, written by Cynthia Roldán Hernández, originally appeared in UF News on Jan. 10, 2022. A new University of Florida  study has found that “doomscrolling” — a term used to describe the concept of binging on negative news — is a new and unique behavior, and not just another trendy,…

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social Distancing, a special collection in Technology, Mind and Behavior, Volume 3, Issue 1, Spring 2022. The first article, “Media Use and Avoidance Experiences…

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being Authentic? The Effects of Self-Disclosure and Message Sidedness on Sponsored Post Effectiveness” published in the International Journal of Advertising on Oct. 11. Lee, the lead…

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, CJC doctoral students Susanna Lee and Ben Vollmer and Cen April Yue, Ph.D. 2020, are the authors of “Impartial Endorsements: Influencer and Celebrity Declarations of Non-Sponsorship and Honesty” published in Computers in Human Behavior on May 6. The authors studied…