Live streaming is a popular form of entertainment that first gained popularity with gaming and e-sports on Twitch. Live streams later grew to include a wide variety of content across Facebook, Instagram and YouTube. Since 2019, a leading genre of streaming is In Real Life (IRL) streaming, in which streamers…
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Broadcast media has long been studied for its ability to foster parasocial relationships, one-sided relations where audiences feel like they have a close relationship with actors, singers, sports professionals and other media personalities. These relationships have also been studied on social media, which presents users with tools to move beyond…
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From sharing video games to sharing one’s hobbies, live streaming is a popular form of social networking unlike any other. Due to its nature that combines broadcast and interpersonal exchanges, live streaming offers a unique opportunity for community building and collective content creation. Twitch, the most popular streaming platform, has…
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Broadcast radio continues to come under increasing pressure with the emergence of new platforms for audio media discovery and listening. Many have launched their own digital apps. But is that enough? University of Florida College of Journalism and Communications researchers Sylvia Chan-Olmsted, Telecommunication professor and director of consumer media research,…
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