strategic communication

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the College’s strategic communication agency staffed by students under the guidance of a team of professionals and faculty. Burman is co-founder of BlueHive, a…

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…

By Rita Linjuan Men Offering employees the information they need and keeping them informed and updated is only one of the basic goals of internal communication. A more important purpose of internal communication is to establish employees’ deeper-level emotional connection with the organization. More and more companies today are striving…

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

By Annie Neimand In what many are calling our “post-truth” world, emotions tend to trump facts in the public’s views on policy and politics. The way people think about issues from climate change to GMOs to the Black Lives Matter movement reflect their preexisting worldviews. As a result, people create…

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

Humor is often incorporated into campaigns seeking to captivate an audience in a crowded news stream. From cancer prevention to water conservation, funny videos have the potential to change behavior for social good. What makes a funny campaign video effective? New research out of the University of Florida College of Journalism…

Rita Men, assistant professor in the Department of Public Relations, shares her research on the benefits of CEOs using social media to connect with employees. She calls for public relations professionals to train CEOs in how to best use social media to engage with various stakeholders in their organizations. This study was conducted…

Understanding the battle between Amazon.com and The New York Times. Was it simply bad press?