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Sophia Mueller

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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]
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Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and current UF associate dean of […]
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Study: Women, Minorities and Older Employees Can Experience Ageism in the Advertising Industry

Wednesday January 31, 2024

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were featured in “Same Age, Different […]
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Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, University of Miami Assistant Professor Sophia […]
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Study: A Group’s Adaptation to a Threat is Pertinent to Its Survival During a Public Health Crisis

Wednesday January 4, 2023

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral students Sophia Mueller and Hye Soo Chang, alumnus Naa Amponsah Dodoo, Ph.D. 2017, and University of Illinois […]
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Study: Corporate Social Responsibility Ads Increased Consumers’ Sense of Well-Being During COVID-19

Monday June 20, 2022

A new study has found that COVID-19-related corporate social responsibility ads increased the individual consumer’s sense of well-being. The ads had a positive effect on brand outcomes but a detrimental effect on message compliance. The study showed the effect was stronger in Germany than in the U.S. The research by University of Florida College of […]
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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon Morris and doctoral students Bhakti […]