Social Media Influencers

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Credible Influencers: Sponsored YouTube Personalities and Effects of Warranting Cues” published in the online Journal of Media Psychology on Aug. 26. Johnson, Amanda Bradshaw, PhD. 2021, and CJC students Julia Davis, Vanessa Diegue, Lily Frost,…

Advertisers and marketer are increasingly using social media influencers to promote their products on platforms, particularly on Instagram. The influencers are driving engagement with the promise of an intimate look inside their lives and relationships all while pushing varying goods and services. And just like any good story, they are…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing” published in the International Journal of Advertising on Oct. 20. Chen, Yang Feng and Qian Kong, lecturer at the University…

While anecdotally, millennials are vocal about their concern for the environment and the impact of climate change on the planet, it remains unclear as to whether they feel personally connected to the cause and what actions they are willing to take to address the crisis. And, if they are, what…