science communication

Earlier this year, the New York Times ran a story titled “Chatbots Are Here, and the Internet Industry Is in a Tizzy.” Love them or hate them, chatbots are here to stay. But are they effective communicators, particularly when it comes to dispensing scientific advice? University of Florida College of…

A new study has found that chatbot anthropomorphism can intersect with emotional appeals and influence persuasive outcomes in science communication. The findings by Jinping Wang, University of Florida College of Journalism and Communications Advertising assistant professor, and Huazhong University of Science and Technology postdoctoral associate Lulu Peng are featured in…

It’s a challenge troubling health organizations for decades: what is the most effective way to communicate important information about health risks to the public? In research published last August in the Journal of Language and Social Psychology, University of Florida College of Journalism and Communications researchers Jordan M. Neil, Ph.D.…

By Annie Neimand In what many are calling our “post-truth” world, emotions tend to trump facts in the public’s views on policy and politics. The way people think about issues from climate change to GMOs to the Black Lives Matter movement reflect their preexisting worldviews. As a result, people create…