Study: Human Attributes Can Enhance the Persuasiveness of Chatbot Advertising
Tuesday December 19, 2023
A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, Grand Valley State University Assistant Professor Jin Chen and Penn State University Professor of Media Effects S. Shyam […]
