Moral Foundations Theory (MFT) was developed by psychologists to explore and explain why people around the world hold similar moral values despite having divergent cultural experiences. MFT identifies five “moral intuitions,” or deeply held moral values. These include harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. While MFT is used primarily in…
Read more
A new study suggests that effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Brittany Shaughnessy and Nader Dagher, Public…
Read more