Media Effects and Technology Lab

Sri Kalyanaraman, University of Florida College of Journalism and Communications Journalism professor and CJC Media Effects and Technology Lab director, is the co-author of “Your Own Worst Enemy: Implications of the Customization, and Destruction, on Non-Player Characters” published in CHI PLAY ’20: Proceedings of the Annual Symposium on Computer-Human Interaction…

University of Florida College of Journalism and Communications (UFCJC) doctoral student Daniel Pimentel’s virtual reality climate science simulation was featured in “TESI Grant Recipient Brings Middle Schoolers to Antarctica Using Virtual Reality” published on the Florida Museum of Natural History website on July 9. The 10-minute interactive experience, “Virtual Climate…

The University of Florida College of Journalism and Communications Media Effects and Technology Lab was featured in “VR for Social Good” published on the UF web site on Nov. 14. The article features the first course developed by Sri Kalyanaraman, Journalism professor and director of the Media Effects and Technology…

It’s a challenge troubling health organizations for decades: what is the most effective way to communicate important information about health risks to the public? In research published last August in the Journal of Language and Social Psychology, University of Florida College of Journalism and Communications researchers Jordan M. Neil, Ph.D.…