Marcia DiStaso

Three University of Florida College of Journalism and Communications (UFCJC) faculty members have contributed to the Commission on Public Relations Education’s (CPRE) 2023 Signature Report, Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education. The College’s Public Relations Department was one of five sponsors of the report, and the only…

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization. The findings by University of Florida College of Journalism and Communications (UFCJC) alumnus Yufan Sunny Qin,…

University of Florida College of Journalism and Communications Associate Dean for Research and Public Relations Professor Marcia DiStaso, APR, has been elected to the Public Relations Society of America (PRSA) 2023 College of Fellows. She is one of 19 public relations professionals and educators in the 2023 class who have…

University of Florida College of Journalism and Communications Associate Dean for Research Marcia DiStaso has been named Educator of the Year in this year’s Ragan & PR Daily Communicators of the Year Awards. The Ragan and PR Daily Communicators of the Year Awards honor the industry’s most creative, dedicated and…

The University of Florida College of Journalism and Communications (UFCJC) Public Relations program has been named the 2023 PRWeek Outstanding Education Program. Public Relations senior Sarah Main was named Outstanding Student of the Year. The PRWeek Awards, now in its 24th year, is considered one of the most prestigious award…

COVID-19 changed everything, including how companies approach business—specifically, the importance of leading with purpose. The pandemic furthered this discourse by showcasing how, in times of crisis, organizational success can become more dependent upon the company’s ability to bring people together for social good, beyond making a profit. Purpose-driven organizations can…

Marcia DiStaso, University of Florida College of Journalism and Communications associate dean for Research and Public Relations professor, was part of a 13-member working group who reviewed research and provided content for Stakeholder Capitalism and ESG: A Guide for Communication Leaders published by the Arthur W. Page Society in July…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust during times of change. UFCJC doctoral students Yufan “Sunny” Qin, Alexis Bajalia Fitzsimmons and…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that when U.S. Fortune 100 companies included purpose communication in their messaging, it helped to define their role in making a difference in local and global society. UFCJC doctoral students Alexis Bajalia…

Marcia DiStaso, University of Florida College of Journalism and Communications associate dean for Research and Public Relations professor, was quoted in “Deconstructing: Stakeholder Capitalism” posted on the Institute for Public Relations (IPR) website on June 9. The post is part of the IPR series on understanding theoretical and practical terms…

The University of Florida College of Journalism and Communications (UFCJC) today named Public Relations Department Chair Marcia DiStaso to the new position of Associate Dean for Research, where she will provide leadership in management, promotion, and strategic planning for the College’s research enterprise. In her new role, she will represent…

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…