Lincoln Lu

Racial and ethnic minorities are underrepresented in the advertising industry. While Hispanic/Latino persons make up nearly 19% of the U.S. total population, they represent only 10% of advertising and public relations professionals, according to the U.S. Bureau of Labor Statistics (2021). Similar unequal representation holds true for Black/African Americans in…

A new study has found that the unfriendly culture of many advertising agencies ultimately pushes people of color out of the industry’s mainstream and into segregated multicultural agencies. The findings by Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and doctoral students Noura Ibrahim and…

Kun Xu, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor in emerging media, is the co-author of “Man vs. Machine: Human Responses to an AI Newscaster and the Role of Social Presence” published in The Social Science Journal on Jan. 28. Xu and…

It is critical for a company to be recognized by their brand as well as to be known for supporting positive corporate responsibility through community initiatives. But will attaching themselves to one side of the debate on a controversial issue impact that brand image? Corporations have become more active on…

Five University of Florida College of Journalism and Communications doctoral students were recognized at the UF International Center Student Achievement Awards Ceremony  on Nov. 19. Doctoral students Osama Albishri, Lincoln Lu, Pamala Proverbs, Rang Wang and Leping You received Certificates of Excellence. The awards recognize the outstanding contributions of international…