Blacks in the United States reportedly spend over $1.2 trillion annually with projected spending of nearly $2 trillion by 2021. The U.S. Census Bureau estimates that the number of Blacks in the U.S. will reach 61.4 million by 2050, making this group an ideal target for researchers, marketers, advertisers and…
Read moreThere are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping. The…
Read moreUniversity of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and doctoral student Kelsy-Ann Adams are the authors of “E-cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages” published in Addiction Research & Theory on Sept. 16.…
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