Juliana Fernandes

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence (AI), have been named to the Journal of Advertising Editorial Review Board. Fernandes is an expert in the uses and effects of negative information in persuasive…

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state a road map for inclusive coverage of immigrant communities and policies. The organization collaborated with the Center for Public Interest…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, will be one of four faculty members participating in “Empowering Consumers: What is Greenwashing and How to Identify It,” a webinar sponsored by the Florida International University College of Communication, Architecture + The Arts on Nov. 14…

Define American and the Center for Public Interest Communications at the University of Florida College of Journalism and Communications (UFCJC) collaborated to produce a new body of research on immigration and local news with a focus on North Carolina media consumers. The result, “Reimagining Immigration News: North Carolina’s Case for…

After Donald Trump lost the 2020 election, he tweeted more than 75 election fraud claims, many of which have been embraced by his supporters and other members of the Republican Party, and significantly precipitated the Jan. 6, 2021 attack on the U.S. Capitol.  Dedication to this false election fraud narrative,…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Educating Consumers to Fight Deception in Green Advertising,” published in the March 2022 American Academy of Advertising (AAA) Newsletter and posted on medium.com on March 7. Fernandes discusses the impact of packaging information…

This article originally appeared in the American Academy of Advertising Newsletter, March 2022 | Volume 17 | Number 1. By Juliana Fernandes Advertising Assistant Professor University of Florida College of Journalism and Communications Imagine a consumer going to a grocery store or shopping online and trying to decide whether to…

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? It is well documented through “negativity bias” research that negative information is weighted greater than positive information, whether it be judging others facial expressions or recalling…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts” published in Mass Communication and Society on March 26. Fernandes, Nicky Lewis and Cheng Hong conducted three studies to examine…

CJC Advertising Assistant Professor Juliana Fernandes was interviewed on Oct. 26, 2020 about her research on the impact of negative and persuasive messaging on political campaigns. Below the video is an edited transcript of that interview. Your research focuses on the use and effects of negative information and persuasive communication…

University of Florida College of Journalism and Communications Advertising Assistant Professor Juliana Fernandes has won an $83,000 UF 2020 Research Opportunity Seed Fund Competition award to explore how to detect and address influence tactics in online propaganda. The proposal by Fernandes and Wertheim College of Engineering Associate Professor Daniela Oliveira…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as one of two guest editors for Journal of Advertising Education (JAE) Special Issue: Cases in International and Multicultural Advertising, Volume 24, Issue 1, 2020. Fernandes and Ohio University Associate Professor Craig Davis will review…