Julia Kim

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and master’s student Irene Mayor Sanabria are the authors of “Consumers’ Perception on Artificial Intelligence Applications in Marketing Communication” published…