Study: Virtual Influencers are Perceived as Less Effective in Comparison with Human Influencers
Wednesday February 7, 2024
A new study has found that virtual influencers are perceived as less authentic across all product types. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral student Fanjue Liu and UFCJC Media Production, Management and Technology Associate Professor Yu-Hao Lee are featured in “Virtually Authentic: Examining the Match-Up Hypothesis Between Human […]