Journal of Interactive Advertising Archives - UF College of Journalism and Communications

Journal of Interactive Advertising

Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and current UF associate dean of […]

Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant Professor Quan Xie were featured […]