Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR). The mission of JAR is to act as the research and development vehicle for…
Read moreUniversity of Florida College of Journalism and Communications Advertising Professor Emeritus John Sutherland and Ph.D. graduate Jun Heo’s research article “Why Marketers Should Be More Transparent with the Ad Agencies They Hire” was published in the December issue of the Journal of Advertising Research. Abstract The agency–client relationship is like…
Read moreUniversity of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures.” Abstract Contrary…
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