Jon Morris

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, is the co-author of “What Women Want: The Effect of Health Agency on Patient-Doctor Communication” published in the fall 2021 issue of International Journal of Pharmaceutical and Healthcare Marketing. Morton, Sabrina Habib, Ph.D. 2013, and retired…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

Jon Morris, University of Florida College of Journalism and Communications Advertising professor, will retire in December after a distinguished 36-year career at the College. During his tenure, Morris taught a wide variety of courses including Advertising Ethics and Problems, Advertising Campaigns and Creative Strategy and Research. He published six book…

While President Trump enjoys high approval ratings from Republican voters, a new Political Sentiment Poll shows only 12 percent of Republicans are enthusiastic about the President and 21 percent are ambivalent. Similarly, only 14 percent of Democrats are enthusiastic about former Vice President Joe Biden and 27 percent are ambivalent.…

Jon Morris, University of Florida College of Journalism and Communications Advertising professor is the author of “Appeal, Engagement, and Empowerment in Marketing Communications” published in the second edition of Advertising Theory. In the book, Morris contributes a chapter in the “Psychological Processes in Response to Advertisements” section focusing on emotions…

Jon Morris, University of Florida College of Journalism and Communications Advertising professor and UF Research Foundation professor, is co-author of “The Psychological Processes of Mixed Valence Images: Emotional Response, Visual Attention and Memory” accepted for publication in Visual Communications Quarterly. The article, co-authored by Morris, Taylor Wen, Ph.D. 2017, assistant…

In the past year and a half, many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the…

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in…

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

University of Florida College of Journalism and Communications graduate student Jing ‘Taylor” Wen will receive $2,200 from the 2016-2017 American Academy of Advertising (AAA) Doctoral Dissertation Competition for her proposal, “Facing Anger Versus Fear: How Individuals Regulate Level of Control in Risk Communication.” Wen’s proposal includes a panel of 400…

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…

University of Florida College of Journalism and Communications Advertising Professor Jon Morris was named a UF Research Foundation Professor for 2016-19. Morris is one of 33 UF faculty who are being honored for their “distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction…