Study Shows Algorithmic Social Media and Influencer Marketing Affect Purchasing Decisions
Tuesday November 14, 2023
A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence, and Southern Methodist University Assistant Professor Quan Xie are featured in “Influencer Marketing […]