Influencer Marketing

We’ve all heard the old rhetorical question about our friends and jumping off of bridges, but here’s a new one for the era of social media: if all of your friends followed influencers on Instagram, would you follow them too? Probably, as it turns out. Influencers – individuals who “cultivate…

A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence, and Southern Methodist University Assistant Professor Quan Xie…