Hyesoo Chang

University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen has been named chair of the Advertising Department, after serving as interim chair since last November. During her tenure as interim chair, the department hired three new faculty members, Hyesoo Chang, Yuan Sun and Jinping Wang. It…

Visiting Assistant Professor, Advertising Department Read Hyesoo Chang’s hiring announcement. What are you teaching in fall 2023? Principles of Advertising, Media Planning What is your area of expertise? My primary research area is situated at the intersection of Health Communication and Strategic Communication through advertisements, focusing on anti-vaping campaigns to promote…

University of Florida College of Journalism and Communications (UFCJC) doctoral student Hyesoo Chang will join the College this fall as Advertising visiting assistant professor for the 2023-24 academic year. She is scheduled to defend her dissertation in early July. Chang’s research is focused on understanding how people psychologically process strategic…

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide in compliance was not seen everywhere across the globe. Why? Cultures set expectations for adopting new behavior around that culture’s point…