Hyejoon Rim

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…

University of Florida College of Journalism and Communications Public Relations Professor Mary Ann Ferguson and alumna Hyejoon Rim, Ph.D. 2013, authored “Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective,” accepted for publication by the Journal of Business Communication. Rim, the first author on the article, is currently…