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Hyehyun Julia Kim

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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]
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UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the 2023 Emerald Literati Awards competition presented by Emerald Publishing. “Consumers’ Perception on Artificial Intelligence Applications in Marketing […]
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Study: Social Commerce Has the Potential to Help Those Who Seek to Leverage the Persuasive Power of Influencers

Thursday September 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and UFCJC doctoral student […]