Huan Chen

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “How Consumers react to Woke Advertising: Methodological Triangulation Based on Social Media Data and Self-Report Data” published in the Journal of Research in Interactive Marketing on May 31. Chen, Yang Feng and Ho-Young…

The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an epidemic. While vaping may be beneficial for reducing the consumption of traditional cigarettes, research suggests that this practice can negatively affect academic…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela Mu and University of West Florida Assistant Professor Heather Riddell are the co-authors of “Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using…

Advertisers and marketer are increasingly using social media influencers to promote their products on platforms, particularly on Instagram. The influencers are driving engagement with the promise of an intimate look inside their lives and relationships all while pushing varying goods and services. And just like any good story, they are…

When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it’s unavoidable today. “Marketing companies and organizations will take advantage of new technology,” said Chen, and consumers understand that, just like they…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, and UF College of Engineering Professor My Thai have received a UF Research Artificial Intelligence (AI) Research Catalyst Fund award for their project “Fairness in Information Access…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing” published in the International Journal of Advertising on Oct. 20. Chen, Yang Feng and Qian Kong, lecturer at the University…

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Ye…