Huan Chen Archives - UF College of Journalism and Communications

Huan Chen

In Memoriam: John Starr, UFCJC Alum and Advertising Adjunct Instructor

Monday April 8, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising Adjunct Instructor and alumni Walter John Starr, Ph.D. 2013, passed away on April 6 in Gainesville, Florida. He was 78. “John was more than a teacher. He was a mentor and a guiding light, known for his passion for advertising and his deep commitment to […]

Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, University of Miami Assistant Professor Sophia […]

Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant Professor Quan Xie were featured […]

Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns

Wednesday November 29, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC Advertising Associate Professor Yang Feng […]

UFCJC Advertising Junior Receives a 2023 UF Outstanding International Undergraduate Student Award

Wednesday November 8, 2023

Qingyu Yang, a University of Florida College of Journalism and Communications (UFCJC) Advertising junior, is the recipient of one of the UF International Center’s 2023 Outstanding International Undergraduate Student Awards. The awards recognize undergraduate international students who have distinguished themselves by excelling in their studies while advancing a global citizenship mindset and contributing to the […]

Study: ASMR-Inspired Advertising on New Media Can Be More Effective Than Traditional Media

Wednesday October 25, 2023

A new study has found that autonomous sensory meridian response (ASMR)-inspired advertising is considered calmer and more relaxing and can grab participants’ attention to deliver product benefits, a response that television and social media does not always accomplish. ASMR is a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering […]

Huan Chen Named UFCJC Advertising Department Chair

Wednesday October 11, 2023

University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen has been named chair of the Advertising Department, after serving as interim chair since last November. During her tenure as interim chair, the department hired three new faculty members, Hyesoo Chang, Yuan Sun and Jinping Wang. It also added three new permanent […]

UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the 2023 Emerald Literati Awards competition presented by Emerald Publishing. “Consumers’ Perception on Artificial Intelligence Applications in Marketing […]

Study: How Young Consumers Respond to Advertising on Snapchat is Impacted by How They Perceive Promotion on the Platform

Tuesday March 7, 2023

Young consumers response to advertising on Snapchat is affected by how they perceive promotion on the social media platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising Department interim chair and associate professor, and Yoon-Joo Lee were featured in “How Perceived Characteristics and Personality Share the Value of […]

Study: Chinese International Students Studying Abroad Form Opinions That Differ from Traditional Chinese Social Media Users

Monday November 14, 2022

A new study has found that the experience of studying abroad causes Chinese international students to have opinions that differ from those of the major users of Chinese social media. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising Department interim department chair and associate professor, and Yue Hu, […]

Huan Chen Named UFCJC Interim Advertising Department Chair

Monday October 31, 2022

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, has been named interim chair of the Advertising Department effective Nov. 1. Chen succeeds Robyn Goodman who was named UFCJC Associate Dean for Graduate Studies. Huan joined the UFCJC faculty in 2015 after four years at Penn State University and, before […]

Study: Evaluating the Performance of Machine-Learning Algorithms to Interpret Consumer Comments on YouTube

Tuesday October 25, 2022

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning of consumer conversations. The findings by Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the Consortium on Trust in Media […]

Study: Influencers Can Lead Consumers to Participate in Higher-Level Brand-Related Activities

Monday September 19, 2022

A new study has revealed that consumers’ personal and social identification are related to their favorite influencers, and the brands endorsed by these influencers lead consumers to participate in higher-level brand-related activities. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, doctoral student Xiaofan Wei and a […]

Huan Chen and Yang Feng Receive 2022 AAA Research Fellowship Grant

Friday September 2, 2022

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence, have received a 2022 American Academy of Advertising (AAA) Research Fellowship Grant for their research proposal “From Instagram to Amazon: How Influencer Inoculation Messages Mitigate the Impact of Negative Online Reviews.” […]

Study: Data Mining Can Help Monitor Evolving Consumer Responses to Social Issues

Thursday June 23, 2022

A new study has found that data mining can be used to help monitor evolving consumer responses to social issue campaigns, considering the dynamic nature of public opinion. The research by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and research colleague Yang Feng, “Evolving Consumer Response to Social […]