Gender Identity

A new study shows that issue congruency may be a factor that determines whether players behave consistently or engage in moral licensing and moral cleansing after committing a moral or immoral behavior in a video game. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications (UFCJC)…

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising…