Frank Waddell

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was named a 2020 “Distinguished Reviewer” by the Journal of Media Psychology. The honor is in recognition for excellence in academic quality assurance and service to the journal. Waddell was nominated by the Journal’s Associate Editors based…

A story written by a journalist with assistance from artificial intelligence — the man/machine model – is perceived as the least biased and most credible news story, and organizations that provide that information about automation in a byline at the top of the story provide readers with much-needed transparency. Those…

University of Florida College of Journalism and Communications (UFCJC) Assistant Professor Frank Waddell, was interviewed on Sept. 10, 2020 by UFCJC Executive Director of External Relations Randy Bennett about his research on trust in news and his work with the Consortium on Trust in Media and Technology. Below the video…

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice can trigger a 106 percent higher click-through rate and almost three times ad recall compared to that of non-customized ads. However,…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is the co-author of “The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising” published in the Journal of Current Issues & Research in Advertising published on July 12. Waddell and co-author…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received one of two Mass Communication and Society “Top Reviewer” awards. The annual award recognizes a scholar who has done an outstanding job reviewing papers. This year, two scholars were chosen for their service. The award…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received the Journalism and Mass Communications Quarterly (JMCQ) 2019 Outstanding Article Award for “Can an Algorithm Reduce the Perceived Bias of News? Testing the Effect of Machine Attribution on News Readers’ Evaluations of Bias, Anthropomorphism, and…

Frank Waddell, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Social Media Bots Are Damaging Our Democracy” published in Engadget on Aug. 15. The article focuses on the popularity of social media posts and reports that when major news breaks, roughly two-thirds of American…

Virtual reality (VR) technology and applications have exploded over the past several years, with estimates of VR growing to a $160 billion industry by 2023. Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work? A new study by a…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was quoted in “Killing Comments Won’t Cure Our Toxic Internet Culture” published on Engadget.com on May 3. The article focuses on the conundrum of whether online newspapers should remove their comments sections altogether. The comments sections are driven…

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Retailer on Military Bases Says TV News Is Too ‘Divisive.’ Its Suggestion? Tune to Sports” published in The New York Times on April 13. The article features a decision made by the Army &…

University of Florida College of Journalism and Communications Journalism Assistant Professor Frank Waddell’s article “When MSNBC or Fox News airs in public places, how do people react?” was published in The Conversation on Sept. 11. The article addresses news consumers’ perception of the influence of news outlets playing in public on…