Eve Heffron

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization. The findings by University of Florida College of Journalism and Communications (UFCJC) alumnus Yufan Sunny Qin,…

Eve Heffron, University of Florida College of Journalism and Communications (UFCJC) doctoral student, is the recipient of the 2022 Plank Center Top Student Paper Award sponsored by the Plank Center for Leadership in Public Relations. Heffron will present the winning paper, “Exploring the Impact of Perceived CSA Accommodations on Employee Attitudes and…

COVID-19 changed everything, including how companies approach business—specifically, the importance of leading with purpose. The pandemic furthered this discourse by showcasing how, in times of crisis, organizational success can become more dependent upon the company’s ability to bring people together for social good, beyond making a profit. Purpose-driven organizations can…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust during times of change. UFCJC doctoral students Yufan “Sunny” Qin, Alexis Bajalia Fitzsimmons and…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that when U.S. Fortune 100 companies included purpose communication in their messaging, it helped to define their role in making a difference in local and global society. UFCJC doctoral students Alexis Bajalia…

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski and CJC doctoral students Eve Heffron and Michael Munroe are the co-authors of “You’ve Lost That Trusting Feeling: Diminishing Trust in the News Media in Rural Versus Urban U.S. Communities” published in The Social Science Journal…

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor, is the recipient of the third place faculty paper award in the 2021 Association for Education in Journalism and Mass Communication (AEJMC) for “Video Measurement and Analytics: Best Practices and Industry…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of research paper awards in the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Public Relations Division and the Mass Communication & Society Division Moeller Student Paper Competition.         The…