Environment

This article originally appeared in the American Academy of Advertising Newsletter, March 2022 | Volume 17 | Number 1. By Juliana Fernandes Advertising Assistant Professor University of Florida College of Journalism and Communications Imagine a consumer going to a grocery store or shopping online and trying to decide whether to…

The demand for sustainable products and services is growing steadily. Despite increased awareness of the importance of sustainability, the perspective on sustainability as an object of media and brand research remains narrow. In addition, as brands are increasingly challenged to rethink and adapt their business strategies to meet the changing…