Advertising Professor Explores Use of Emerging Technology to Understand Consumer Behavior
Monday March 13, 2023
By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is to use technology to bring […]