A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were…
Read moreThere’s a mountain of political research on voters’ media engagement immediately prior to an election, but far less is known about their news consumption right afterward. A recent study by researchers from the University of Florida College of Journalism and Communications (UFCJC) and Kent State University School of Emerging Media and Technology…
Read moreA new study suggests that individuals whose candidate lost an election use pro-attitudinal media to repair their identity or engage in information utility behaviors by seeking out counter-attitudinal information to learn about the opposing party following their win. The findings by University of Florida College of Journalism and Communications (UFCJC)…
Read moreWhat do Donald Trump, Al Gore, John McCain, Bernie Sanders and Elizabeth Warren all have in common? It’s pretty obvious: they’ve all been on “Saturday Night Live.” TV has long been a major source of political information for Americans, especially when election time nears. In fact, 74% of Americans reported…
Read moreIt’s no secret that the United States is politically polarized, with large numbers of people distrusting news outlets and their journalists. Current efforts to increase trust by fact-checking and increased transparency are respectable but minimally effective. They largely offer tactic over strategy, disregarding a major player in perspective-building: where people…
Read moreA new study has found that interpersonal communication can influence important science and environmentally related outcomes. The findings by Jay Hmielowski, University of Florida College of Journalism and Communications (UFCJC) Public Relations associate professor, Moritz Cleve, Ph.D. 2022, and UFCJC doctoral students Eiiana DuBosar and Michael Munroe were featured in…
Read moreMost research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…
Read moreA new study has found that gender identity can shape work experiences for women in advertising agencies and influence their desire to remain in the industry. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Sophia Mueller and…
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