Data

Data collection is a known inevitability when it comes to using the internet. While data tracking is common knowledge, how the data is collected and used is not widely known or understood. Research by Jasmine McNealy, University of Florida College of Journalism and Communications associate professor and associate director of…

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

The John S. and James L. Knight Foundation today announced a $50,000 investment to support a project led by Jasmine McNealy, Associate Director of the Marion B. Brechner First Amendment Project at the University of Florida College of Journalism and Communications, on a new governance framework for data collected by…